What You Should Know About Google’s Helpful Content Update

August 25, 2022

Google has recently released a new update called Helpful Content, which aims to ensure content provides value to the intended audience. This update builds upon Google’s mission of being user-centric. Read on to find out more about this update, including its effect on SEO, how to optimize for it, and how to avoid falling victim to it.

Unhelpful content is bad for SEO

If you have recently added new pages to your website, it is vital to carefully examine the content on each page to ensure that it is useful, unique, authoritative, and understandable to your audience. It is also important to request indexing of each page of your site. In the future, you may find that mobile browsing is becoming more popular than desktop browsing, so ensuring that your content is well-presented on mobile will make your site more visible to mobile searchers.

How to optimize for Google’s helpful content update

This Google update will significantly impact your website and your content strategy. The update will identify content that is low in value or created solely for SEO purposes and penalize sites with low-quality content. While you may still have content to publish, it is essential to optimize your content to ensure the greatest visibility and traffic potential.

Google has invested heavily in language models and AI to identify and classify content. These tools help it identify high-quality and unique content. The new algorithm is designed to differentiate between content written for manipulative purposes and content that provides a helpful, authoritative solution to a user’s query. The change is expected to start rolling out next week, and it could take up to two weeks before it is fully implemented.

If you have a website, you should do a comprehensive content audit to ensure that your content is up to par. This will ensure that your website’s content is relevant and helpful to potential users. After the rollout, it may take up to two months to recover, so it’s important to do a content audit of your site before the next Google update rolls out.

Is it a manual action?

As the title suggests, this Google search engine update is designed to improve the quality of search results for websites. This means that it’s important to have a comprehensive audit of your website’s content and to ensure that it is still relevant. It could take a few months for your site to recover from the impact of the update.

The manual action can affect your organic search traffic and rankings. You can find out whether it affects your pages by looking at your Google Analytics account. If you find any pages that no longer generate revenue or you don’t care about, you can delete them instead of fighting the action.

This update affects new and existing sites alike. It’s a part of Google’s algorithm that evaluates content and assigns scores. This means that a site that consistently updates its content may be favored over a site with a high percentage of spam and unhelpful content.

Is it a ranking signal?

This new Google algorithm update will be site-wide. It is aimed at tackling “unhelpful” content and rewarding content that provides unique insights and satisfies the user. The update is expected to roll out by the end of August. However, it is unclear whether this change will affect all content.

In order to monitor the effect of the algorithmic update, users can monitor the Google search ranking updates page. It should take about two weeks for the update to become fully implemented. This update may impact some websites more than others and websites with old content. For example, if you have an old article or an outdated page, the update could negatively impact your rankings.

The update applies to existing and newly launched websites. This algorithmic process is completely automated and does not require any manual actions. Fortunately, this new algorithmic update is one of many signals Google uses to rank content on the internet.

Are you Ready For This Google Algorithm Update?

At First Rank Digital we are always prepared for any Google Algorithm update since we do our optimizations focused on the user and not the search engines. We get rewarded by Google when we focus on people first. Give us a call today so we can talk about our SEO Strategy and help your local business grow.

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