What Is PPC Marketing?

August 15, 2022

There are various types of keywords used in PPC marketing, and these can be used to select specific ads. These ads are known as ad groups, and the number of these groups depends on the needs of the business. Some PPC specialists use multiple ad groups and multiple keyword match types, while others stick with single keyword ad groups for maximum control over targeting and bidding.

Keyword research

One of the most important parts of PPC marketing is keyword research. Without it, you can’t write effective ad copy for your ads. Knowing the search volume and estimated price for each keyword can help you craft an ad copy that will appeal to the right audience. Keyword research is crucial to your PPC success, and without it, you’re setting yourself up for failure.

When doing keyword research, it’s vital to listen to your target audience and understand what they’re looking for online. This can help you develop a content strategy and a broader marketing strategy. Keywords are used by people to find answers to common questions online, and the more relevant content that reaches your audience, the more traffic you’ll get.

Fortunately, there are a number of tools available for PPC keyword research. One of the most popular is the Google Keyword Planner, which allows you to find new keywords and ad groups. It also provides statistics for each keyword, including the average cost per click. Keyword Planner is extremely useful, especially during the brainstorming stage. However, you shouldn’t rely on this tool for all of your research. While it can provide a good starting point, it doesn’t offer comprehensive keyword analysis, and it might miss valuable long-tail keywords.

Ad groups

Ad groups are important for your PPC marketing campaign. They help you organize your campaigns for the best reporting and optimization. They also help you position yourself for the latest advancements in paid search, like scripts and algorithm-based automation. Choosing the right structure depends on how many campaigns you run and what your goals are.

Ad groups are important because they let you see which ads are performing the best. Moreover, these groups help you refine your ads. To increase CTR, improve your ad writing and make use of ad extensions. For instance, you can include your brand name. If you offer a service, make sure that your ad has relevant keywords and phrases.

Ad groups can also help you structure your promotional materials. They let you focus on very specific audiences, minimizing the risk of advertising to low-quality customers. With ad groups, you can instantly make changes to specific elements of your advertisement materials.


Retargeting is a great way to reach previous customers and encourage them to return. It works by placing ads on a website that your previous visitors have visited. These ads will be customized to fit your audience and improve ROI. Retargeting is a great tool for increasing your brand awareness and improving ROI.

Retargeting works by using cookies to show your ads to previous visitors. Cookies are stored in web browsers when a user visits a web page. Marketers use this data to show ads to the same person when they visit a different website. Since Google’s Display Network reaches approximately 2 million sites, retargeting is an excellent way to increase brand awareness and increase the chances of conversion.

Retargeting is beneficial for businesses of all sizes. Not only does it help increase brand awareness, but it also makes your company more believable to potential customers. Retargeting ads are not one-time deals, but instead, keep your company’s name and products in the minds of your potential customers. Using retargeting will help you stay ahead of the competition.


Creating a CPC Map of PPC marketing is a powerful way to guide your advertising efforts and understand where your money is best spent. It’s also a useful tool for managing teams because it can save time and help you focus on weak points in your marketing plan. In addition, the map’s easy-to-follow instructions can be used to help junior employees understand how to optimize their PPC campaigns. It’s important to keep in mind that the world of PPC marketing is ever-changing, and a simple reference can make all the difference in the success of your marketing efforts.

For businesses selling products online, an eCommerce ad can be particularly effective. These ads appear at the top of the SERP for relevant keywords and include an image, price, and short product descriptions. Another benefit of this advertising strategy is retargeting, which allows you to display ads to previous site visitors. You can also create personalized display ads and show them on other sites that may interest them.

Contact a PPC Expert in Florida Today

Doing PPC on your own as a business owner takes time and effort. But you’re not alone, we at First Rank Digital, can help you with your PPC campaign. We offer a variety of PPC efforts according to your local efforts, regional PPC efforts or e-commerce efforts. Contact us today and let’s talk about your next digital marketing project.

Contact Us Now!

Contact Us - full size fields