If you want to know whether your SEO efforts are paying off, you need to use smarter ways to measure SEO effectiveness. Although Google uses over 200 ranking factors in its algorithm, you can still focus on a few metrics that are most important to your business. For example, organic traffic is generated by visitors clicking on search engine results.
Google Analytics
Google Analytics is an important tool that allows you to measure the success of your SEO strategy. The reports provided by Google Analytics will show you the types of visitors you have and how they arrived on your site. It will also show you how well your site is performing in terms of conversions. Google Analytics also allows you to create custom goals for each visitor to your site.
Google Analytics gives you detailed reporting on your website’s traffic, page views, bounce rates, and conversion rates. It can help you decide whether or not to implement a new SEO strategy. You can also see which pages in your site are generating the most traffic.
Ahrefs
Ahrefs is a tool that ranks domains and webpages according to their domain authority. It calculates this value based on the number of links to the domain and ranks these sites from 0 to 100. Its goal is to assess the relative link popularity of a website, as well as its traffic. This tool is useful for SEO practitioners looking to increase their website’s SERP rankings without spending money on paid ads.
Ahrefs allows you to analyze a website’s link profile, as well as its global rankings. It also shows you the distribution of your links by top-level domains, making it easy to track your backlink profile. Ahrefs also features a dashboard that allows you to monitor SERPs.
Moz
The Moz SEO tool provides smarter ways to measure SEO effectiveness than your typical link metrics. It uses data from seed sites to calculate the Domain Authority (DA) and Trust Flow. The more closely related your website is to the seed site, the higher its DA is likely to be. Other metrics also contribute to DA, such as the Moz PA, which measures the authority of a single page.
Moz Pro is a suite of SEO analytics and research tools that lets you track your rankings, link-building efforts, and technical site health. If you’d like to try Moz out for yourself, they offer a free 30-day trial.
STAT APIs
STAT APIs enable businesses to measure SEO effectiveness in a variety of ways. These tools make data collection, sorting, and analysis faster and easier. Additionally, they make it possible to slice and dice keywords into custom segments, export the results, and even get expert help and support.
The Google PageSpeed Insights API, for example, allows developers to programmatically measure web page performance. It also provides suggestions for improving web pages. It uses data from Chrome’s User Experience Report and Lighthouse’s data labs. The data is available to web developers through a REST API.
Google Search Console
Google Search Console provides a rich array of data to help you make informed decisions about your SEO efforts. You can use the report to analyze your site’s performance for specific keywords, and identify areas for improvement in content and HTML tags. You can also check for indexing errors and determine which keywords are driving the most traffic.
Google Search Console also offers tools to help you remove content from SERPs and see what’s being removed by third parties. Typically, site owners will use the first of these features – requesting that a URL be removed temporarily – while the second feature helps you see what content other people are removing. This tool also lets you export a CSV file of all backlinks to your website.
Start Measuring your SEO Effectiveness Today
At First Rank Digital we use the most strategic tools in order to measure your SEO Effectiveness. Our plan and strategy are to leverage the tools’ data to execute an effective SEO strategy and attract potential clients to your store. As business owners, we understand that is hard to keep yourself updated with the latest SEO tools and trends and attract customers at the same time. Let’s help you work on your SEO Campaign so you can stress on helping your clients.
First Rank Digital was created with the intention of ensuring our client’s online success and providing a premium customer service experience. We understand that for any business, every dollar of your investment is important, and with First Rank Digital you can feel comfortable knowing that a positive ROI is our top priority.
We offer Web Design, PPC, and SEO Services in the Tampa Area