How to Use Negative Keywords to Improve PPC Campaign Performance

January 26, 2023

Pay-per-click (PPC) advertising can be a powerful tool for driving targeted traffic to your website and generating leads or sales. However, in order to get the most out of your PPC campaigns, it’s important to use negative keywords to filter out unwanted traffic and improve your campaign’s performance.

What are Negative Keywords?

Negative keywords are words or phrases that you add to your PPC campaign to prevent your ads from showing up when people search for those terms. For example, if you sell shoes and you don’t want your ads to show up when people search for “free shoes,” you would add “free” as a negative keyword. By doing this, your ad will not show up when someone searches for “free shoes” and you save the ad spend money.

Finding Negative Keywords for Your Campaign

There are a few different ways to find negative keywords for your PPC campaigns. One way is to use the search terms report in Google Ads or Bing Ads, which will show you the actual search queries that triggered your ads. This can be a great way to find irrelevant or low-performing keywords that you can add as negative keywords.

Another way to find negative keywords is to use keyword research tools like Google Keyword Planner or SEMrush. These tools can help you find related keywords and phrases that you may not have thought of on your own.

Create Your Negative Keyword List

Once you have your list of negative keywords, it’s important to add them to your campaigns and ad groups as soon as possible. This will help to filter out unwanted traffic and boost the performance of your PPC campaigns.

It’s also important to regularly review and update your negative keyword list as your business and products change. For example, if you start selling a new product, you may want to add new negative keywords to your campaigns to prevent your ads from showing up when people search for similar products.

Keep an Eye on CTR and Conversion Rate

In addition, it’s important to monitor your campaigns and use metrics like click-through rate (CTR) and conversion rate to track the performance of your ads. By doing this, you can identify low-performing ads and keywords and add them as negative keywords to improve the overall performance of your PPC campaigns.

In conclusion, negative keywords are a powerful tool that can help you improve the performance of your PPC campaigns. By using them to filter out unwanted traffic, you can save on ad spend and drive more targeted and valuable traffic to your website. With regular monitoring and updating, you can boost the ROI of your PPC campaigns.

Need Help With Negative Kewords? Talk to A PPC Expert Today

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