How to Lower CPC on Google Ads – 6 Key Strategies Based on Competitor Analysis

September 30, 2022

You probably have heard about negative keywords. Well, you can also use this information to lower your CPC. For instance, you can pause your ads if they’re not converting. And you can raise your bids if you’re seeing an increase in conversions.

1. Negative keywords

Negative keywords are a useful way to reduce your CPC on Google Ads. The negative keywords you select should not be too generic. For example, if you sell cakes online, you may want to avoid using the phrase “cake delivery” in your ad copy, as it may lead to visitors who are not interested in your product.

Creating a negative keyword list is a great way to reduce your CPC, and also to ensure that your ads are not showing for irrelevant searches. However, you should be aware that too many negative keywords will reduce the number of impressions and traffic your ads receive.

2. Bidding extensions

One of the most important things to remember when managing your Google Ads campaign is to optimize your bids. Lowering your CPC starts with making sure that your keywords and ad copy match the search intent. This will allow you to pay less per click.

There are several ways to optimize your bids. You can also use negative keywords to prevent your ads from showing up in SERPs that are irrelevant to your products or services. This way, you won’t waste your money on ads that will be displayed in SERPs that won’t convert.

3. Targeting only search users

There are a few different ways to target your advertising on Google, and one of the most effective ways is to target only search users. This way, you’ll be able to display your ads directly in the search results, and only pay for clicks if they are relevant. Another method is to target only users in a particular geographic area. This will allow you to show your ads only to those users that are searching for products and services relevant to your business.

If you are able to create a highly relevant branded search campaign, you’ll find that your CPC will be much lower than if you’re targeting non-searchers. You should also avoid ads appearing for irrelevant keywords. If you are advertising an iPhone, for instance, you’d probably want to exclude keywords like “apple picking”, “apple cider,” and “how to update an Apple iPhone”. You’ll be able to make more money by targeting only search users, which will help you increase your quality score and lower your costs.

4. Location

There are a few location-based strategies that can significantly lower your CPC on Google Ads. For example, target areas within four kilometers of your location will yield the highest conversions at the lowest CPC. Targeting customers in these locations will help you reduce ad spend and maximize profitability.

Another location-based strategy to lower CPC is to use long-tail keywords. Long-tail keywords, such as best SEO agency or best SEO services, will be less competitive and cost less to bid on. Another way to lower CPC on Google Ads is to narrow down the target location to the best area for your business.

5. Device

One of the most basic methods to lower CPC on Google Ads is to lower your bids. This gives Google a lower max CPC and lowers your average CPC. It is important to be consistent in your efforts to lower CPC. Don’t make drastic changes all at once, and measure results carefully.

Manual bidding is another technique that can lower your CPC. Manual bidding allows you to set your own bids on keywords and ad groups, which will lower your CPC. It also improves your overall performance.

6. Ad schedule

One of the most important aspects of PPC is the location of your ads. If your ad appears in a country such as India, it is unlikely to be seen by many potential customers. In addition, ads that are shown during specific days or hours may perform better than those that are displayed on other days. Keeping these factors in mind can help you lower your CPC and increase your conversion rate.

Aside from the relevance of keywords, the quality of your landing page is another important factor in determining the cost of your advertisement. Increasing the Quality Score of your website can help your ads achieve higher rankings on Google. This will improve your website’s ranking on the search results page (SERP) and drive more traffic to your website.

Contact a PPC Expert in Florida Today

Doing PPC on your own and beating your competitors can be exhausting. But you’re not alone, we at First Rank Digital, can help you with your PPC campaign. We offer a variety of PPC efforts according to your local efforts, regional PPC efforts, or e-commerce efforts. Contact us today and let’s talk about your next digital marketing project.

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