If you’re a small business owner, building a presence online is one of the best ways you can get the word out about your company. Improving your website’s search engine optimization (SEO) helps boost your ranking when people search for keywords related to your business.
Local SEO is what bumps your business to the top of searches for people close by. Specifically, focusing on local SEO Tampa strategies can be a game-changer if your small business offers services throughout the Tampa area.
If your small business offers services throughout a specific area, it’s important to target each of those cities so that people in those locations can easily find you. Let’s dive deeper into 5 ways to target multiple cities without harming your SEO.
1. Create Unique Content for Each Location on Your Website
Creating separate pages on your website for each city you service is a great idea if your business only serves those areas. However, if you have an online store with nationwide shipping, creating different pages for multiple locations may actually harm your SEO.
If you do have a page for each of your locations, it’s important to create unique content for those individual pages, as opposed to copying and pasting the same information onto each one. Your location pages should include your company name, that specific location’s address, and the phone number. You might also include a map with a pin dropped on your location.
You can also write blog posts focused on the specific locations your business services in by individualizing your content for that exact area. If you own short-term rental homes in a few different cities, your content might be something like: “Top 5 Things to Do in the Summer in…” or “5 Favorite Summertime Brunch Spots in…” unique to those specific locations.
2. Create a Google Business Profile
Creating a Google Business Profile is free and gives you a better chance of ranking higher in an online search. You can post information about your business, as well as photos of your store, your menu, or what you offer. This also provides a space for people to leave reviews, which is helpful for anyone searching for keywords related to your business.
Utilizing this free directory is a great place to start to help get your business listed in Google’s Local Map Pack—the group of three businesses that pop up with the map in a search.
3. Make Sure Your Site is Mobile-Friendly
Optimizing your site for mobile is crucial—particularly for local searches. People are more likely to use their phones to search for something nearby than they are on a desktop. Your site should be responsive and fit well on screens of different sizes. Ensure that it’s easy to navigate on a small screen, that your buttons and font sizes are easy to see, and that each of your locations is listed on your site.
4. Strengthen Your Internal Linking Structure
Both external and internal links are important for SEO, but you have full control over your internal links so it’s a good idea to utilize them. Internal links can help customers navigate through your website more seamlessly, which is especially useful when you’re targeting multiple cities. Your internal linking structure also creates a hierarchy within your site that shows both search engines and your customers what the most important pages are.
5. Get Specific With Your Keywords
Having different pages on your website for each location makes targeting specific keywords much easier. Include all of the cities you service in your list of keywords, and make sure you’re specific. Narrowing down your keywords can help potential customers or clients find you faster. It also helps limit competition by honing in on exactly what you do and where you’re located.
These 5 tips are great ways to improve your local SEO when you have multiple locations. If you’re looking for additional support in targeting multiple cities without harming your SEO, consider reaching out to an experienced team for affordable SEO services.
First Rank Digital was created with the intention of ensuring our client’s online success and providing a premium customer service experience. We understand that for any business, every dollar of your investment is important, and with First Rank Digital you can feel comfortable knowing that a positive ROI is our top priority.
We offer Web Design, PPC, and SEO Services in the Tampa Area