If you’re new to the world of digital marketing, you may be unfamiliar with SEO and how important it is for your business. Optimizing your website for search engines is crucial for gaining traffic to your site and earning revenue in your business. Technical SEO helps to improve the organic ranking of your website within search engines by creating a positive user experience on your site. Keep reading to learn about 5 common technical SEO mistakes and how to avoid them.
1. Not Having A User-Friendly Mobile Site
People spend more time on their phones these days than ever before. For many, the majority of their work is conducted through social media platforms, which often include links guiding followers or subscribers to their website. This means the mobile version of your website is likely what’s viewed most often.
Typically websites are developed on and for desktops, so it can be easy to forget about the importance of a user-friendly mobile site. If your site isn’t showing up as flawlessly on mobile as it is on desktop, it can affect your ranking on search engines. Take a look at your website on your phone to make sure it’s optimized for mobile use.
2. Title Tag Issues
The content within your title tag is also the title of your web page, which means any duplicate titles will present issues for SEO. Be sure your title is an appropriate length—anywhere from 50 to 60 characters and that it also includes your keywords. Using dates such as the month or year, numbers, or capitalized words in your title is also helpful for boosting your site’s ranking.
3. Broken Internal Links
Internal links are a great way to bump your website closer to the top of the list. Instead of simply having one isolated web page, internal links create a cluster of pages for the reader to click through and learn from. This helps establish you and your business as an authority in your field.
You can also head back to older content you’ve created and add internal links to newer posts you’ve written. If any links are broken, it can negatively affect your site’s ranking, so it’s important to regularly check that they still function properly.
4. Missing Alt Tag Descriptions
Alt tag descriptions are crucial for the accessibility of your site. These descriptions coincide with each of your images, making them accessible to visually impaired people visiting your website. These alt tags should clearly describe what’s happening in your photos. Make sure all of the images on your website have alt-tag descriptions, and be sure to include them with any other photos going forward.
5. Not Having Enough Long-Form Content
If all of your blog posts are lists of images with little written content, it won’t rank highly on search engines. Keep your writing clear and concise, but provide enough information that it becomes searchable. Depending on the type of content you’re writing, best practices for SEO can be up to 2,000 words in length.
Keep your content current with these 5 common technical SEO mistakes in mind to organically improve your ranking. Consider exploring affordable SEO services if you need additional support.
First Rank Digital was created with the intention of ensuring our client’s online success and providing a premium customer service experience. We understand that for any business, every dollar of your investment is important, and with First Rank Digital you can feel comfortable knowing that a positive ROI is our top priority.
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